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The Bid Manager

  • Writer: Steven Coles, CPP.APMP Fellow
    Steven Coles, CPP.APMP Fellow
  • Apr 29, 2019
  • 2 min read

Updated: Feb 16

Edvard Munch's "The Bid Manager" is an icon of modern art, the Mona Lisa for the bid and proposal profession. As Leonardo da Vinci evoked a Renaissance ideal of serenity and self-control, Munch defined how he saw Bid Managers - wracked with anxiety and uncertainty.


Essentially, The Bid Manager is autobiographical, an expressionistic construction based on Munch's actual experience of a scream emanating from the bid room while on a walk, after his two companions (an Account Manager and a Pricing Manager), seen in the background, had left him for the evening.


A figure on a bridge with hands on cheeks, screaming. Swirling blue and orange sky. Two figures in the background. Intense, emotional mood.
"The Bid Manager"​, 1893 by Edvard Munch

Fitting the fact that the sound must have been heard at a time when Munch's mind was on his RFP submission deadline, Munch renders it in a style which if, even when pushed to extremes, could never destroy the Bid Manager's optimism, stoicism or integrity.


The flowing curves of art nouveau represent a subjective linear fusion imposed upon the bid schedule, whereby the multiplicity of particulars is unified into a totality of unrelenting late and unremarkable proposal inputs with overtones of late nights/cold pizza. But, proposal professionals are part of nature, and absorption into such a totality only serves to strengthen the Bid Manager.


Beginning at this time, Munch included art nouveau elements in many pictures but usually only in a limited or modified way. Here, however, in depicting his own morbid experience of running a bid, he has let go, and allowed the foreground figure to become distorted by the subjectivised flow of the colour review process; the Bid Manager could be interpreted as expressing the agony of the obliteration of a work-life balance by this unifying force.


The Bid Manager - Just For Fun!

This is, of course, The Scream by Edvard Munch, 1893. I've had a copy of The Scream on my desk throughout most of my bids and proposals career, given to me by a dear friend. It makes me smile every time I see it and remember the ups and downs (but mostly ups) of running bids and writing proposals. I'm sure as a fellow Bid Manager, Proposal Writer, or RFP Specialist, you too might be able to relate!



You'll find the image and original version of the text, here.

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This website contains personal views, insights, and professional reflections. All opinions expressed are solely those of Steven Coles and do not represent the views of his employer, clients, or any organisations with which he is associated. Content is provided for general professional information and may change over time.

© 2015–2026 Steven Coles 

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